Top Stories published by Brady Josephson in August of 2011

A Logo is Not a Brand

re: charity fav Dan Pallotta wrote a post in June called “A Logo is Not a Brand” and it was so good, I created a post with the same name. And you should probably just read his post on HBR and comment over there because it is that good. I was in a discussion where we were talking about weak…


Psychic Benefits of Working for a Charity?

Last week I discussed psychic benefits of giving to charity and took a stab at creating a net benefit equation something like donors and supporters would use, consciously or subconsciously, to decide if they should give and how much. Since we are talking…


What I Learned from ADELE

Last week I wholeheartedly went to the ADELE concert with my wife at the Orpheum theatre in Vancouver (I say wholeheartedly as she used to have to drag me to concerts but I’m really starting to like them) and was completely blown away. I love chick tunes (no shame) and have been…


Selling Charity

Last week, I had the privilidge of working alongside Elijah van der Giessen on a social media strategy session for the Association of Fundraising Professionals Vancouver chapter. We were “co-leaders” when in reality Elijah was really in charge and was a great moderator/facilitator. He’s part of the…

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Brady Josephson
Thoughts, ideas, and musings from the world of philanthropy, marketing, and start-ups.
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