The Science Behind Storytelling and How To Use The Pixar Framework
If you are in fundraising and marketing you are in sales — you play a role in recruiting support for your organization. Increasingly, it’s important for all members in an organization to understand their role as it relates to…
Originally posted on the Chimp blog. Read it here.
Keeping donors happy, engaged and connected (or just keeping them at all) is a communications issue. Yes, you need to ask them to give (by fundraising), but what you do after someone…
The good folks at Branded4Good recently had a post with lot’s of visuals and example websites titled, 14 Ways to Modernize Your Nonprofit Website for 2015. As more and more people use nonprofit website’s to find information, make donations and…
There have been a few defining moments that have dramatically shaped my life (beyond the regular events like graduations, weddings, etc. — not to diminish those…) and one of them directly led to the…
Do you know what a pomelo is? I didn’t until the Heath brothers used two examples of how you could try to describe a pomelo to explain how simple communication can exist with complexity in their book Made to Stick. That’s a…
There’s a lot of writing involved in fundraising and by using the inverted pyramid, avoiding the curse of knowledge, making the reader the hero of the story and selling the joy of giving you will write better and raise more money.
I was sick for almost an entire month after I contracted something called encephalitis (I’m better now and it’s not contagious…) and am just now getting caught up on all kinds of things. Like this blog, writing and reading. So to help me play a bit…
Three stats that leapt out at me from this infographic from Network for Good:
