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Brady Josephson’s Blog
Thoughts, ideas, and musings from the world of philanthropy, marketing, and start-ups.
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When should you send your fundraising emails?
When should you send your fundraising emails?
The right message to the right person at the right time is an old marketing maxim. And while much has been done around email messaging as…
Brady Josephson
Feb 6, 2020
Some 2019 GivingTuesday Stats
Some 2019 GivingTuesday Stats
How was GivingTuesday?
Brady Josephson
Dec 9, 2019
Bezos’ Granting and More Overhead and Efficiency BS
Bezos’ Granting and More Overhead and Efficiency BS
You may have read recently how Jeff Bezos and his Day One Families Fund are doing their grantmaking. If you haven’t, you can read a…
Brady Josephson
Aug 19, 2019
New Podcast: The Generosity Freakshow
New Podcast: The Generosity Freakshow
Wanted to let you know about the new podcast I’m hosting and where you can find it. It’s called The Generosity Freakshow and it takes a…
Brady Josephson
Jul 8, 2019
4 Key Findings from The State of Modern Philanthropy 2019 and What It Means for Your ORganiz
4 Key Findings from The State of Modern Philanthropy 2019 and What It Means for Your ORganiz
We’ve got a problem. A big problem actually. A donor retention problem.
Brady Josephson
May 10, 2019
5 Ways Charities Can Optimize Their Online Giving Experience | NextAfter
5 Ways Charities Can Optimize Their Online Giving Experience | NextAfter
Online fundraising can seem complex. You’ve got so many different tools to figure out. All that data you can get and track. Rules…
Brady Josephson
Apr 8, 2019
10 Ideas Proven to Grow Your Online Fundraising
10 Ideas Proven to Grow Your Online Fundraising
After spending a year observing every online fundraising idea, test, and experiment being run by all the optimizers here at NextAfter, I…
Brady Josephson
Mar 11, 2019
What I Learned About Email Fundraising in Canada from 1,234 Emails from 152 Charities
What I Learned About Email Fundraising in Canada from 1,234 Emails from 152 Charities
Have you ever wondered how many emails your donors get from nonprofits? Or what types of emails those other organizations are sending? One…
Brady Josephson
Dec 5, 2018
3 Reasons Why Recurring Giving Is Essential for Your Fundraising
3 Reasons Why Recurring Giving Is Essential for Your Fundraising
Have you wondered why recurring giving programs are important? Do you accept recurring donations? Do you focus on them? One of the…
Brady Josephson
Aug 10, 2018
I Signed Up for 152 Emails from 152 Organizations. Here’s What I Learned.
I Signed Up for 152 Emails from 152 Organizations. Here’s What I Learned.
Before I worked for NextAfter, one of the resources I used and referenced most was the Online Fundraising Scorecard. I found it incredibly…
Brady Josephson
Apr 26, 2018
5 Ways to Improve Your Nonprofit Email Subject Lines
5 Ways to Improve Your Nonprofit Email Subject Lines
When it comes to online fundraising, email is one of, if not the, biggest drivers of online revenue. Here’s an example of one of our…
Brady Josephson
Apr 17, 2018
6 Ways to Engage New Donors and Grow a Quality Nonprofit Email List
6 Ways to Engage New Donors and Grow a Quality Nonprofit Email List
Originally published on Campaign Monitor’s blog here.
Brady Josephson
Apr 4, 2018
Email signups: Are you offering enough value?
Email signups: Are you offering enough value?
No matter what type of nonprofit you are, when it comes to growing your online revenue, the size and quality of your email list is the most…
Brady Josephson
Apr 4, 2018
Send Better Emails by Making Them More Personal
Send Better Emails by Making Them More Personal
For almost all of our clients and most nonprofits for that matter, email is the most valuable source for online donations so we’ve been…
Brady Josephson
Mar 26, 2018
Rich Johnson from Ignite Journeys on Startups — Part 2
Rich Johnson from Ignite Journeys on Startups — Part 2
Rich Johnson is the Co-Founder and Co-CEO at Ignite Journeys — a startup social business that provides experiences that benefit humanity &…
Brady Josephson
Mar 13, 2018
Amazing Secrets to Get More Email Signups
Amazing Secrets to Get More Email Signups
I’m kind of obsessed with email acquisition. Here’s why:
Brady Josephson
Feb 28, 2018
Rich Johnson from Ignite Journeys on Startups — Part 1
Rich Johnson from Ignite Journeys on Startups — Part 1
Rich Johnson is the Co-Founder and Co-CEO at Ignite Journeys — a startup social business that provides experiences that benefit humanity &…
Brady Josephson
Feb 7, 2018
A “New School” Guide to Integrated Fundraising
A “New School” Guide to Integrated Fundraising
The oldest experiment in our library, from 2006, showed that sending emails to direct mail recipients — instead of only direct mail or only…
Brady Josephson
Feb 2, 2018
Podcast: Sarah Durham from Big Duck on Nonprofit Brands
Podcast: Sarah Durham from Big Duck on Nonprofit Brands
Sarah Durham, author of the book Brandraising, founder of Big Duck, and total communications nerd — her words — is the special guest on…
Brady Josephson
Jan 22, 2018
Podcast: Ann Rosenfield from Charitably Speaking on Startup Nonprofit Fundraising
Podcast: Ann Rosenfield from Charitably Speaking on Startup Nonprofit Fundraising
In this episode, I’m joined by Ann Rosenfield to discuss fundraising for startup and young nonprofits, monthly giving, and old school and…
Brady Josephson
Jan 17, 2018
Podcast: Kathleen Janus from Social Startup Success on Startups
Podcast: Kathleen Janus from Social Startup Success on Startups
In this episode I’m joined by Kathleen Janus, author of Social Startup Success and lecturer at Standford University. Kathleen shares 5 key…
Brady Josephson
Jan 11, 2018
Goodbye re: charity, Shift, Nonprofit Supply Co. and 2017. Hello NextAfter and 2018.
Hello friend, colleague, reader, or internet rand-o,
Brady Josephson
Jan 10, 2018
3 Reasons Why Online Fundraising Optimization Is Important
3 Reasons Why Online Fundraising Optimization Is Important
To be innovative, you need to ask yourself what you think will remain the same in the future, not what will be different, then invest in…
Brady Josephson
Jan 10, 2018
2 Keys for Nonprofit Innovation
2 Keys for Nonprofit Innovation
As a Canadian, I’m required to love hockey, maple syrup, and Ryan Gosling so when he was cast in Blade Runner 2049, I thought I’d go back…
Brady Josephson
Jan 10, 2018
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