Acquisition

By Solving The Acquisition Problem Are You Creating Retention Problems? This is another good question you may not have asked yourself but it is work considering. Donor acquisition is one of the hardest…

I was writing a post on the fabric of storytelling (coming soon…) when I saw this headline on Huffington Post Impact in regards to charity “overhead”:

California Lost Half Of Donations To Overhead…

A recent BusinessWeek magazine article shed more light on the controversial practice of telemarketing with large entities and agencies on behalf of, normally, large, multi-national organizations to acquire donors…